关键词: 生态系统文化服务, 感知, 满意度, 森林公园, 服务功能

Abstract:

Objective: To quantify public perception and preference towards the cultural ecosystem services of urban forest parks in Nanjing using online review data from social media platforms and field survey data. This will aid in enhancing public satisfaction and precise management, and facilitate the optimization and sustainable management of urban forest park ecological spaces. Method: Within typical forest parks in Nanjing, field research, social media data analysis, and natural language processing techniques were employed. Based on the “importance-satisfaction” analysis model, the public’s perception, preferences, and impacts on cultural ecosystem services were quantified. Result: 1) The public highly recognizes aesthetic appreciation and leisure recreation services but has lower satisfaction with emotional connection, inspiration acquisition, and cultural heritage services. There is a mismatch between supply and demand among these services, indicating an urgent need to enhance services catering to the public’s spiritual and emotional needs. 2) Younger individuals prefer educational and cognitive services and leisure recreation, while older individuals favor health promotion and emotional connection services. Men prefer leisure recreation and health promotion services, whereas women are more inclined towards aesthetic appreciation, educational and cognitive services, and emotional connection services. 3) Accessibility and usage frequency enhance social interaction, emotional connection, and health promotion services, highlighting the importance of improving accessibility within forest parks. 4) Different occupational groups have their unique needs and preferences for cultural ecosystem services, which can be leveraged by smart landscape systems to enhance service experiences and motivate public participation in park management and development. Conclusion: Visitors of different ages, genders, accessibility levels, usage frequencies, and occupational backgrounds exhibit significant differences in their preferences for cultural ecosystem services. Park management should adopt differentiated service strategies encompassing policy support, personalized services, technology integration, and community participation. These strategies will provide robust support for the scientific management and ecological space planning of urban forest park.

Key words: cultural ecosystem services, perception, satisfaction, forest park, service function