关键词: 复合型林产品, 价值链演进, 空间动力机制, 林业产业, 银杏

Abstract: [Objective] The concept and system structure of compound forest products are researched. The path, motivation and strategy of the evolution of value chain are also discussed. The result can provide theoretical basis and practice models for integrating the compound value system, optimizing configuration of the regional resources and upgrading the value chain.[Method] Based on the analysis method of system, using the theory of value chain, product positioning and industrial agglomeration, the structure of the compound forest products dimension and the evolution path of value chain are discussed. A three-level spatial evolution strategy model which integrates production of forestry resources, forestry ecological and forestry cultural was put forward. [Result] 1) Compound forest product has multi-dimensional function and compound value. The product forms are provided for different target market and consumer groups. The optimization of resource allocation can be obtained through the market segmentation and market positioning. Compound forest product value chain can be subdivided into three levels, which are the corporation value chain, the region value chain and industry value chain.2)The main evolution mechanism includes endogenous driver of market, exogenous driver of government and coupled driver among regions. The driver of market is resulting from the interaction of enterprise competitiveness and market logic. The driver of government emphasizes dominant function during the evolvement of the forestry industrial value chain. The driver of coupled emphasizes the complementary cooperation among regions. Then it discusses the segment of evolution mechanism, which evolving from production chain to development chain or brand chain on corporate level, from value network to value system on regional level, and from native product to derivative product on industrial level.3)The core strategy of dynamic mechanism includes cultivating ability of leading company, creating a regional cluster brand and collaborating domestic value chain of compound forest product. The core enterprise should strengthen R&D of knowledge innovation diffusion and product branding, which can derive the scale effect and brand effect of forestry industry cluster. The domestic value chain should be constructed and be embedded into global value chain. [Conclusion] From the micro aspect, a generic technology research and development base of the compound forest products should be built by the local government. The government should coordinate complementary enterprises of the value chain and provide core enterprise with technical and marketing support. From the middle aspect, the value chain should be integrated, the regional forest products brand should be built and the tourism industry compound forest product should be developed through the appropriate industrial policy. From the macro aspect, the government should balance the economic and ecological benefits of compound forest products and establish regional complementary advantage of the compound system of forest products.

Key words: compound forest products, evolution of the value chain, space dynamic mechanism, forestry industry, Ginkgo biloba