Abstract:

In present, while many studies focused on the shipping flood control and electricity generation in drainage basin comprehensive development, few ones did on synthetic study of tourism resources. Tourism integration has become a tourism development trends in the world. It becomes recognized by many countries' scholars to establish the idea of Macrotourism, and to realize the objective of resources complementary, market shared, marketing interaction and both benefit in the cooperation. Although the tourist resources are extremely rich in the Jialing River basin, the proportion of agricultural economy is excessively high, and interaction between the regions is absent, which have been affecting the exploitation of tourism resources. In the comprehensive analysis of the Jialing River basin resources types and the market demand structure, the author suggest that the ecotourism resources should first coordinately developed on the main stream of the Jialing River, and provide some measures on coordinate development of this area.

Key words: ecotourism, coordinate development, Jialing River