Abstract:

In order to reasonablely develop, utilize and protect the rich and unique ecotourism resources in Linzhi Prefecture, and to promote the fast, sound and sustainable development of the national prefecture’s tourism and economy, the superiority of developing ecotourism, present condition and existing problems in Linzhi have been analyzed in the article through consulting a lot of literatures and field survey. The countermeasures used to solve the problems were proposed combining with the local situation.

Key words: Linzhi, Tibet, Tourism resources, Ecotourism, Present condition, Countermeasures