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Scientia Silvae Sinicae ›› 2019, Vol. 55 ›› Issue (12): 123-132.doi: 10.11707/j.1001-7488.20191213

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Influencing Factors and Improving Path of Farmers' Satisfaction with the Grain for Green Project: A Case Study of Heqing County in Yunnan Province and Zhijin County in Guizhou Province

Liangang Zhang1,Ling Zhi1,*,Guangyu Wang2,Ya Li1   

  1. 1. College of Economics and Management, Southwest Forestry University Kunming 650224
    2. University of British Columbia Vancouver V6T1W9
  • Received:2018-11-27 Online:2019-12-25 Published:2020-01-02
  • Contact: Ling Zhi
  • Supported by:
    林业公益性行业科研项目(201504424-03);国家留学基金委项目(201707855001)

Abstract:

Objectve: To reveal the influencing factors and mechanism of the satisfaction of farmers with the grain for green project, and to provide a scientific basis for improving the satisfaction of direct participants in the grain for green project and promoting the sustainable development of the grain for green project. Method: Based on the relevant theories, the theoretical model for the factors affecting the farmers' satisfaction with the grain for green project was constructed. Based on a survey data from 273 farmers of Heqing county of Yunnan province and Zhijin county of Guizhou province, the Amos component of Spss24.0 software was used. The maximum likelihood method was used to estimate the parameters of the theoretical structural equations model. Result: 1) The impact of farmers' cognition of the grain for green project on their participation and satisfaction, P value is less than 0.01, the path coefficient is 0.193 and 0.254 respectively, indicating that the farmers' cognition of the grain for green project has a significant positive impact on farmers' participation and satisfaction of the project; 2) The influence of farmers' participation in the grain for green project on their satisfaction, P value is less than 0.01, and the path coefficient is 0.607, indicating that the participation of farmers in the grain for green project has a significant positive impact on farmers' satisfaction with the grain for green project; 3)The influence of the implementation degree of the grain for green project on farmers' recognition and satisfaction, P value is less than 0.01, the coefficients are 0.425 and 0.294 respectively, indicating that the implementation of the grain for green project significantly affects the farmers' cognition and satisfaction with the project; 4) The impact of the implementation of the grain for green project on their participation, P value is 0.145, which is significantly greater than 0.05, indicating that the implementation degree of the project has no significant effect on the farmers' participation in the project. Conclusion: The cognition and participation of farmers and the implementation degree are important factors affecting the farmers' satisfaction; the implementation and the farmers' cognition have significantly affected the farmers' participation in the project; The implementation degree significantly affects the farmers' cognition and farmers' expectation of the project; the degree of cognition and participation are important mediators of the theoretical model, not only do they directly affect satisfaction, but other variables indirectly affect farmers' satisfaction with the project through the two factors. Farmers' satisfaction can be further enhanced by further improving farmers' policy awareness and recognition of the project, continuously improving compensation method, improving compensation standards, extending compensation period, strengthening technical support, and timely improving management methods and means for the grain for green project.

Key words: farmer, grain for green, satisfaction degree, influencing factors, structural equations model

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