关键词: 森林公园, 旅游产品开发, 旅游产品评价, 评价模型

Abstract:

The forest tourism product evaluation theory, which is an essential part in the tourism product development theory, provides crucial knowledge to reduce the blindness and increase the success probability of developing forest tourism products. The paper deeply analyzed the problem and built a synthetic evaluating model. First, the paper analyzed the factors of affecting forest park tourism products by means of economic and tourism theory, built indexes system of evaluating the suitability of forest park tourism products, obtained the weight of every index by using Analyses of Hierarchical Process (AHP), and elucidated the score principle of final hierarchy indexes. Based on these analyses, a synthetic model of evaluating suitability of forest park tourism product was established. The indexes system was composed of four hierarchies. B hierarchy included product's competitiveness, market demand level, developing performance, product developing capability and external relationship. C,D hierarchy included twenty-six factors. In the end, the paper had evaluated the suitability of what the Fuzhou forest park would develop a climbing mountain tourism product. The evaluating outcome showed that the climbing mountain tourism product would be very suitable to develop in Fuzhou forest park, and the outcome was consistent with the actual outcome, which validated the rationality of the evaluation model.

Key words: forest park, tourism product development, tourism product evaluation, evaluation model