Abstract:

In China,ecotourism has been just developed,and the whole process of ecotourism is unstandardized,including the definition,investigation,evaluation,plan,exploitation and management of ecotourism resource as well as the conservation of the surroundings of ecotourism,which results in series of problems.Combining with the spirit of the International Ecotourism Summit held in Quebéc,Canada in 2002 and the progress of ecotourism standardization on international level,the paper supposes that the ecotourism standardization construction in China could be started with seeking legal and policy support,building ecotourism authentication system and formulating industrial standards,educating and training the personnel interrelated to the benefit.

Key words: ecotourism, standardization, authentication