陕西省国家森林公园游客满意度——以太白山、太平和王顺山森林公园为例

doi:10.11707/j.1001-7488.20200316

Abstract

Abstract:

Objective: Three national forest parks(Taibaishan, Taiping, and Wangshunshan from the west to the east in Shaanxi Province)were taken as a case to evaluate the current status of tourist satisfaction of the national forest parks, and to identify the key factors that affect the satisfaction, in order to provide evidences for developing strategies improve the tourist satisfaction. Method: Based on effective improvement, the tourist satisfaction levels were classified by the fuzzy comprehensive evaluation method in combination with the IPA analysis to find the advantage and disadvantage resources that affect the development level of the forest parks. Result: The results showed that the comprehensive satisfaction score of the three forest parks was 5.076, classified as"a little satisfied". The highest level of tourist satisfaction was on natural environment, classified as "very satisfied", and the lowest level was on tourism facilities and their quality and tourism information and communication, at classified as "dissatisfied". tourism consumption price was classified as "general satisfaction", and quality and safety of services, transportation and environment protection facilities and advertisements for attracting tourists were all classifiedas "a little satisfied". The IPA analysis showed that, 12 items were classified as "high importance-low satisfaction" and need urgent improvement, and they are ticket price, traffic price within the park, restaurant price, catering facilities, catering quality accommodation facilities, accessibility from external transport, mobile communication, WiFi access, diversity of rare animals and plants, values of cultural heritages and emergency facilities. Conclusion: In future development of forest parks, items with low satisfaction such as tourism facilities and their quality, tourism information and communication and tourism consumption price should be given priority for improvement. Specifically, we should create more tourist attractions, control the prices of catering and transport within the parks, meanwhile, it is vital to upgrade the facilities for catering and communication and improve the quality of catering and accommodation.

Key words: tourism satisfaction, forest park, fuzzy comprehensive evaluation method, AHP, factor analysis method, index system, IPA(importance-performance analysis)

CLC Number:

S759.91.8

Nan Dong,Hong Zhang,Chunhui Zhang. Tourist Satisfaction of Shaanxi National Forest Park——A Case Study in Taibai, Taiping, and Wangshunshan[J]. Scientia Silvae Sinicae, 2020, 56(3): 156-163.

Figures/Tables 3

Table 1

The weight of tourist satisfaction evaluation index in forest park"

制约层Restrictive layer				指标层Indicator layer
指标 Index	主观权重 Subjective weight	客观权重 weight	综合权重 Comprehensive weight	指标 Index	主观权重 Subjective weight	客观权重 Objective weight	综合权重 weight
				住宿质量 Accommodation quality(F1)	0.182	0.198	0.214
				住宿设施 Accommodation facilities(F2)	0.154	0.200	0.183
F₁	0.100	0.192	0.135	购物设施 Shopping facilities(F3)	0.123	0.173	0.126
				餐饮质量 Catering quality(F4)	0.223	0.156	0.207
				餐饮设施 Catering facilities(F5)	0.173	0.202	0.208
				游步道、索道等行游设施 Trial, ropeway et al.(F6)	0.145	0.198	0.214
				紧急救援体系完备 Emergency rescue(S1)	0.167	0.257	0.223
				旅游服务设施安全状况良好 Safty status of tourism service facilities(S2)	0.206	0.236	0.252
R₂	0.182	0.161	0.207	治安状况良好 Public order situations(S3)	0.158	0.221	0.181
				接待服务质量 Reception service quality(S4)	0.268	0.134	0.186
				游客服务中心 Tourist service center(S5)	0.201	0.153	0.159
				门票价格合理 Ticket Price(P1)	0.336	0.300	0.393
R₃	0.082	0.149	0.086	景区内小交通价格合理 Traffic price(P2)	0.204	0.269	0.214
				餐饮价格合理 Restaurant price(P3)	0.274	0.239	0.255
				为娱乐项目价格合理 Entertainment price(P4)	0.186	0.192	0.139
				内部交通通畅 Traffic status in thye forest park(T1)	0.166	0.291	0.197
R₄	0.111	0.144	0.112	停车便利性 Parking convenience(T2)	0.241	0.292	0.287
				外部交通可进入性 Traffic status outside the forest park(T3)	0.311	0.304	0.386
				厕所、垃圾箱等环卫设施 Toilet, dustbin et al.(T4)	0.282	0.114	0.131
				珍稀动植物多样 Rare animals & plants(A1)	0.265	0.280	0.297
R₅	0.219	0.132	0.204	文化遗存价值高 Cultural remains(A2)	0.245	0.249	0.244
				地质景观奇特 Geological landscape(A3)	0.215	0.244	0.210
				森林景观优美 Special forest sighting(A4)	0.275	0.227	0.250
				水质清洁 Water quality(N1)	0.250	0.273	0.273
R₆	0.219	0.131	0.201	空气清新 Fresh air(N2)	0.250	0.242	0.242
				气候宜人 Pleasant climate(N3)	0.250	0.259	0.259
				环境整洁 The cleannese of environment(N4)	0.250	0.226	0.226
R₇	0.087	0.090	0.055	景区手机通讯良好 Mobile phone communication(Ⅰ2)，	0.500	0.512	0.512
				景区无线网络完备 Wireless network(Ⅰ2)	0.500	0.488	0.488

Table 1

Table 2

Fig.1

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指标 Index	满意度等级隶属度Degree of satisfaction grades							P_i	等级 Degree
指标 Index	7	6	5	4	3	2	1	P_i	等级 Degree
游客总体满意度 Tourist satisfaction	0.191	0.250	0.232	0.188	0.079	0.032	0.029	5.076	5
R₁	0.059	0.172	0.251	0.303	0.128	0.048	0.040	4.427	3
R₂	0.140	0.276	0.279	0.192	0.071	0.025	0.016	5.084	5
R₃	0.109	0.183	0.261	0.256	0.112	0.046	0.032	4.654	4
R₄	0.185	0.252	0.271	0.173	0.065	0.027	0.027	5.133	5
R₅	0.168	0.248	0.237	0.216	0.080	0.031	0.019	5.040	5
R₆	0.425	0.337	0.143	0.060	0.023	0.006	0.005	6.042	7
R₇	0.076	0.131	0.180	0.181	0.157	0.101	0.174	3.787	3

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Tourist Satisfaction of Shaanxi National Forest Park——A Case Study in Taibai, Taiping, and Wangshunshan

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