碳交易背景下控排企业林业碳汇需求意愿及其影响因素——基于计划行为理论的探讨

doi:10.11707/j.1001-7488.20200818

Abstract

Abstract:

Objective: Emission-control enterprise(ECE) is not only one of the vital participants in carbon emission trading,but also the key party demanding for forest carbon sink (FCS) in the carbon market. Studying the process of forming the demands for FCS,and important influencing factors of ECE's demand willing of FCS is of great significance to scientifically guide the ECE to choose the way of emission reduction,to realize market and ecological forest ecological compensation. Method: Based on the framework of Theory of Planned Behavior (TPB) and Enterprise'Natural Resources-based views,this paper illustrates theoretical foundation and deep logical relationship of the influencing factors with behavior attitude,subjective norm and behavior control in ECE's demand willingness of FCS under the carbon emission trade,constructs a theoretical model of the demand willingness of FCS of ECE,uses 396 ECE's data to identify the important influencing factors with Heckman two-stage model. Result: Most of the ECEs will use FCS as much as possible on the premise that they are willing to choose FCS. Manager's environmental view,green enterprise'culture,double advantages,partnership,emission reduction cost,policy support have significant effects on the choice of FCS in ECE; while manager's environmental view,double advantages,partnership,emission reduction cost,policy support,consumer have significant effects on the demand degree of FCS in ECE; manager's environmental view,double advantages,partnership,emission reduction cost,policy support as the vital factors of FCS's demand willingness in ECE. Conclusion: From the perspective of managers' environmental ethics,stakeholders and enterprise emission reduction stress,this paper provides a new theoretical explanation for the formation process of FCS demand willingness in ECE,broadens the applicable scope of planned behavior theory in enterprise green emission reduction research,and provides theoretical reference and management enlightenment for increasing choice of FCS and promoting the realization of FCS market value in ECE.

Key words: emission control enterprises, forest carbon sink, demand willingness, theory of planned behavior, Heckman two-stage model

CLC Number:

F307.2

Yuyou Zou,Jinqiu Li,Yingnan Qi,Jun Guan,Guoshuang Tian. Demand Willingness and Influencing Factors of Emission Control Enterprises for Forest Carbon Sink in the Context of Carbon Trade: Based on the Theory of Planned Behavior[J]. Scientia Silvae Sinicae, 2020, 56(8): 162-172.

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References 0

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类别 Item	上海 Shanghai	北京 Beijing	天津 Tianjin	重庆 Chongqing	湖北 Hubei	广东 Guangdong	深圳 Shenzhen	其他 Other	合计 Total
发放问卷Issued number	70	180	5	5	10	150	5	30	455
有效数量Valid number	62	166	3	3	10	127	3	22	396
比例Proportion(%)	15.74	41.80	0.82	0.82	2.46	31.97	0.82	5.57	100.00

类别Item	指标Index	数量Number	比例Proportion(%)	累计比例Cumulative proportion(%)
性别 Gender	女Female	123	31.15	31.15
性别 Gender	男Male	273	68.85	100.00
年龄 Age/a	≤25	16	4.10	4.10
	26~35	169	42.62	46.72
	36~45	97	24.43	71.15
	46~55	58	14.75	85.90
	56~65	56	14.10	100.00
受教育程度 Education	高中Senior high school	6	1.52	1.52
	大专Junior college	75	18.94	20.45
	本科Bachelor	211	53.28	73.74
	硕士Master	95	23.99	97.73
	博士Doctor	9	2.27	100.00
所在岗位Position	高层管理者Senior manager	32	8.20	8.20
	中层管理者Middle manager	140	35.25	43.45
	基层管理者Junior manager	166	41.80	85.25
	其他Other	58	14.75	100.00

变量Variable	含义与赋值Meaning and assignment	最小值 Min.	最大值 Max.	均值 Mean
需求意愿Demand willing of FCS
选择意愿Willing of choice	0=没有；1=有0=No; 1=Yes	0	1	0.48
需求程度Degree of demand	1=5%；2=8%；3=10%	1	3	2.29
行为态度Behavioral attitude
管理者环境观念 Manager’s environmental view	0=没有；1=有0=No; 1=Yes	0	1	0.78
绿色减排规划 Green emission reduction plan	1-5^A	1	5	2.49
绿色企业文化 Green enterprise culture	1-5^A	1	5	2.77
林业碳汇双重优势 Double advantages	1-5^A	1	5	3.16
主观规范Subjective norm
政府Government	1-5^A	1	5	3.22
行业协会Association	1-5^A	1	5	3.54
合作伙伴Partnership	1-5^A	1	5	3.47
消费者Consumer	1-5^A	1	5	3.43
感知行为控制Behavioral control
减排成本 Emission reduction cost	1-5^A	1	5	3.55
政府支持 Government support	1-5^A	1	5	3.59
社会网络Social network	1-5^A	1	5	3.58
个体特征Personal characteristics
性别Gender	0=女；1=男Female=0; Male=1	0	1	0.7
年龄Age	实际年龄Actual age	25	64	37.27
岗位Position	1=高层；2=中层；3=基层；4=其他1=Senior; 2=Middle; 3=Junior; 4=Other	1	4	2.60
受教育程度Education level	1=高中；2=大专；3=本科；4=硕士；5=博士 1=Senior high school; 2=Junior college; 3=Bachelor; 4=Master; 5=Doctor	1	5	3.03
地域特征Regional characteristics
行业类型 Industry type	1 =石化；2=化工；3=建材；4=钢铁；5=有色；6=造纸；7=电力；8=航空；9=其他 1=Petrochemical; 2=Chemical; 3=Building materials; 4=Steel; 5=Nonferrous; 6=Papermaking; 7=Electric; 8=Aviation; 9=Other	1	9	6.95
碳市场 Carbon market	1=上海；2=北京；3=天津；4=重庆；5=湖北；6=广东；7=深圳；8=其他 1=Shanghai; 2=Beijing; 3=Tianjin; 4=Chongqing; 5=Hubei; 6=Guangdong; 7=Shenzhen; 8=Other	1	8	4.34

类别Item	选择意愿Willing of choice(n=396)			需求程度Degree of demand(n=190)
类别Item	合计Total	没有意愿No	有意愿Yes	5%	8%	10%
数量Number	396	206	190	27	82	81
比例Proportion(%)	100.00	52.02	47.98	14.21	43.16	42.63

变量Variable	Cronbach’s α	KMO	巴特利特检验 Bartlett test	因子载荷 Factor loading	累计方差贡献率 Accumulative variance contribution proportion(%)
行为态度Behavioral attitude	0.820	0.869	251.894	0.879	75.362
主观规范Subjective norm	0.845	0.898	789.325	0.841	74.159
感知行为控制Behavioral control	0.789	0.815	469.415	0.755	80.367

Demand Willingness and Influencing Factors of Emission Control Enterprises for Forest Carbon Sink in the Context of Carbon Trade: Based on the Theory of Planned Behavior

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[1]	Bai Jiangdi, Shen Yueqin, Long Fei, Zhu Zhen, Shu Bin. Empirical Research on the Influential Factors of Forest Carbon Sink Offset Policy [J]. Scientia Silvae Sinicae, 2017, 53(7): 118-133.
[2]	Wang Qun, Fan Junrong. Discussion of Biodiversity Protection Regulation Problems under the Forest Carbon Sequestration Mechanism [J]. Scientia Silvae Sinicae, 2013, 49(9): 148-152.
[3]	Liu Meijuan, Zu Jianxin, Shen Yueqin. Research on the Accounting Issues for Forest Carbon Sinks：Review and Prospect [J]. Scientia Silvae Sinicae, 2013, 49(12): 147-156.

变量Variable	选择意愿Willing of choice	需求程度Degree of demand
管理者环境观念Manager’s environmental view	0.124^***(-0.54)	0.007^**(-1.08)
绿色减排规划Green emission reduction plan	-0.106(0.39)	0.001(0.39)
绿色企业文化Green enterprise culture	0.514^**(0.15)	0.007(-0.91)
林业碳汇双重优势Double advantages	0.314^**(-1.77)	0.033^*(-1.04)
政府Government	-0.056(-0.19)	0.051(-0.48)
行业协会Association	0.369(-0.42)	-0.054(-0.58)
合作伙伴Partnership	0.894^**(-1.97)	0.029^*(-1.33)
消费者Consumer	-0.897(-0.48)	0.069^***(-2.98)
减排成本Emission reduction cost	0.895^***(-2.98)	0.037^*(-1.87)
政策支持Policy support	0.586^***(-2.98)	0.026^**(0.77)
社会网络Social network	-0.135(-0.69)	-0.006(-0.28)
性别Gender	0.216(-0.44)	-0.071(-0.18)
年龄Age	-0.108^***(-1.35)	0.006^***(-1.37)
岗位Position	0.216^***(-2.35)	-0.016^*(-1.77)
受教育程度Education	0.078^** (-0.49)	0.002(-1.33)
行业类型Industry	-0.089 (-2.11)	0.007(-1.38)
碳市场Carbon market	0.041(-0.65)	0.004^***(-3.89)
截距项Intercept term	2.106^***(-2.63)	0.059^***(-4.72)
逆米尔斯比Inverse Mills ratio	—	-0.043^**(-1.36)
调整后的R² Adjusted R²	—	0.097
Pseudo R²	0.314	—
样本数量Sample number	396	190