Abstract:

Objective: The article is intended to identify the theoretical basis for and feasible approach to realizing the value of forest ecological products, therefore providing a plan for improving the mechanism of realizing the value of ecological products, achieving the strategic goal of "carbon peaking and carbon neutrality", promoting the Rural Revitalization Strategy, and accelerating the realization of common prosperity. Method: An in depth analysis of the concept, classification and basic attributes of forest ecological products was conducted to demonstrate the implications to realizing the value of forest ecological products in view of supply and demand. Nanping of Fujian, Ezhou of Hubei and Chongyi of Jiangxi were taken as case studies to analyze the specific measures of realizing the value of forest ecological products and their main effects. The theory of ecological economics was used to interpret the value realization mechanism of forest ecological products in three different ways: government as the main body, market as the main body and the combination of the two, respectively with a proposed approach to the value realization. Result: The implications to the value realization of forest ecological products : from the perspective of supply can be understood as what ways and means can be adopted to pay back the cost invested by producers, i.e. effectively encourage producers to be willing and able to provide more forest ecological products to the market, therefore optimizing the allocation of forest resources; From the perspective of demand can be understood asthrough the input of ecological, material and human capital elements, the welfare of consumers can be improved, increasing the recognition by consumers. Consumers are willing and able to pay a certain price to realize the transformation from ecological value to economic value of ecological products. Conclusion: By analyzing the practice of realizing the value of forest ecological products in China, aiming at forest ecological material products, regulation products and service products, the feasible ways to realize the value of forest ecological products in China are divided into three main types: the market is treated as the main body and a trading mechanism of forest material products is developed; the government is taken as the main body to construct the management mechanism of forest regulation products; the government and the market are combined to build a service mechanism for forest cultural products.

Key words: forest ecological products, supply and demand analysis, ecological capital, value realization, typical cases, path